Join Us For A ONE DAY EVENT On October 29th 2021:
"Everything Rises and falls on Leadership"
Watch This Short Video For Just a Taste of Live 2 Lead
How Do You Become A Legendary Leader?
Let's Start With a ONE DAY EVENT 
 GREATEST Opportunity...
Live2Lead is an annual event hosted by world leadership expert, John C. Maxwell. The event is broadcast and replayed to hundreds of communities around the world. It's an event meant to bring the best leadership teaching to intentional, active leaders everywhere.

During Live2Lead, you'll learn from world-class leadership experts, be prepared to implement a new action plan, and start leading with renewed passion and commitment.

Join The Promise Institute for this special re-broadcast of John Maxwell’s powerful lineup! You'll hear from leaders such as: Jamie Kern Lima, Jeff Henderson, Valorie Burton, Ed Mylett, & more...
Join Us October 29th, 2021
Learn from world-class leaders.
You will learn from elite thinkers, including the #1 leadership expert in the world, John C. Maxwell, and gain leadership principles and personal growth techniques from their time-tested teaching.
Impact your sphere of influence.
Whether you lead a large organization or want to be a better mentor to those around you, you will gain meaningful and relevant insights so you can return home ready to implement your new action plan and lead with renewed passion and commitment.
Make meaningful connections.
This event is an opportunity for you to network with like-minded leaders who share your passion for leadership and learning. Make new connections or build on the ones you have during this event.
Take A Sneak Peek Inside...
The event
The Next Live2Lead Event Starts In:
speaker lineup
Learn More About Our Speakers
John C. Maxwell, the #1 New York Times bestselling author, coach, and speaker who has sold more than 30 million books, has been identified as the #1 leader in business by the American Management Association® and the world’s most influential leadership expert by Business Insider and Inc. magazine. Dr. Maxwell has also received the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network. His organizations—The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation in the world.

Jamie Kern Lima
Jamie Kern Lima is a New York Times bestselling author and Founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA Today bestseller, #1 Wall Street Journal bestseller, #1 Amazon bestseller, #1 Publisher’s Weekly bestseller, and #1 Barnes & Noble bestseller. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over$40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising.
Jeff Henderson
Named by Forbes Magazine as one of 20 speakers you shouldn’t miss, Jeff Henderson has become a trusted voice for businesses and non-profit organizations. His career experience not only inspires groups and individuals but also provides tangible strategies to help them grow. Ultimately, Jeff’s aim is to help organizations build a good name where both purpose and profit thrive. His best-selling book, Know What You’re FOR, launched a movement in non-profits around the world and has become a focal point for many businesses. Jeff has worked for well-known organizations such as the Atlanta Braves, Callaway Gardens, Chick-fil-A, and North Point Ministries, one of the largest churches in America. While there, Jeff where he led three churches for over 17 years and helped launch North Point Online, one of the largest online ministries in the world. 
Valorie Burton
Valorie Burton, life strategist, and international speaker, is CEO of the Coaching and Positive Psychology (CaPP) Institute. Her life-changing message has an intriguing, research-based emphasis in the pioneering field of applied positive psychology - the study of what happens when things go right with us. Her company provides coaching, coach training, and resilience training and has served clients in all 50 states and 20 countries on six continents. Since 1999, she has written 13 books translated into multiple languages, including Let Go of the Guilt, It's About Time, and Successful Women Think Differently. She has appeared regularly on the TODAY Show, CNN, Dr. Oz, and Essence, and has spoken for hundreds of organizations around the globe. She was named one of the top 60 motivational speakers in America and one of the Top 100 Thought Leaders in the field of personal development.
Ed Mylett
Ed decided from a very young age that since he would have to work in life, he might as well work for himself and call his own shots. He realized right away that he was not going to spend his life working for someone else and building their dreams. His wife Kristianna, who had been his sweetheart since they were teenagers, shared that same vision of life.

Their initial dream was for Ed to play major league baseball, but an injury sidelined any chance he had for a professional athletic career. After putting countless hours of practice and hard work into baseball for so many years, he wasn't sure what to do next with his life.

After several job changes, he came across an exciting, entrepreneurial opportunity in the financial services industry with World Financial Group. During their early years in the business, he and Kristianna faced a number of challenges.

While Ed has always been more concerned with dreaming big and working hard, Kristianna focuses on establishing financial and family security. He finally convinced her that if she would let him work really hard for three to five years, they would have the next 50-60 years to do whatever they wanted to do. Then finally, his consistent dreaming and effort paid off and his business grew and thrived into a nationwide team of associates, which has turned out some of the most inspirational and successful leaders in the industry. Ed and Kristianna went from being a typical young couple struggling financially, to becoming millionaires while still only in their 30's.

Today, Ed is one of the premier business leaders, peak performance experts, and motivational speakers in the world. He has a passion for mentoring and coaching others on what it takes to become a champion in all areas of life. He is best selling author, host of the top-rated Max Out Your Life Podcast, and speaks all over the world.
Additionally, You'll experience Messages from
The Promise InstiTute Founders
You'll walk away with additional insights from each of the four founders of the the Promise Institute.

Jason Hewlett


Allen Roberds


Heidi Totten


Bud Heaton

Choose your experience
General admission
  • General Seating
  • Notebook and Pen
  • Velociraptor Meet & Greet
VIP Seating - SOLD OUT
299 Sold Out
  • VIP Priority Seating
  • Notebook, Pen, and Lunch Included
  •  VIP Dinner & Play Leadership Game (Valued at $749)
  • Personalized DISC Assessment (Valued at $97)
  • Personalized 30 Minute Assessment Consultation (Valued at $197)
Register now to experience the "Promise 2 Lead" with the Live2Lead event. Learn from world-class leadership experts, be prepared to implement a new action plan, and start leading with renewed passion and commitment.
Have You Made
The Promise to Lead?

Most would agree that 2020 was a year of unprecedented experiences both bad and beautiful in many ways. 

There is now an age old challenge that we now face. A question we must be asking ourselves...

What's next?

What's next for you? For your Family at home and at the office?

What's next for your business?

What's next for your personal growth?

What's next when things become difficult?

How will you deal with the stress, the suffering, and broken Promises made by you or those around you?

What got each of us to 2020, may not be what elevates your business, family, or life to the next level.

As we constantly deal with the troubling times around us, there is one solution we often overlook...

That is You. Yes, you. The Legendary Leader.

You may not be Legendary today or even tomorrow, but we can Promise, you could be if you do something about it today.

We challenge you to make the Promise To Lead.

To step up when the rest of the world wants you to sit down.

To guide those that are struggling. To uplift those that are discouraged. To influence at new levels of leadership.

Commit today to becoming the Legendary Leader we see in you. 

That is why we are bringing the Live 2 Lead event to you. A place to network with likeminded leaders like you. A place to gain new insight into personal growth. A place to learn from the world's best leaders.

When you join us for the Live 2 Lead event, you'll walk away not only motivated to lead, but you'll have several powerful tools that you'll be able to utilize on your Leadership Journey.

Our goal is to help you make and keep the Promise To Lead.

Join us for the upcoming Live 2 Lead event by clicking the button below and reserving your seat today.


The Promise Institute Founders

Jason Hewlett


Allen Roberds


Heidi Totten


Bud Heaton

  • Should I attend this event?
Yes! If you believe in growth, leadership, and success this event is absolutely for you!
  • Is this actually a live event? Are the speakers coming?
While this event is a live-in-person event with The Promise Institute in Salt Lake City, the speaker sessions were broadcast on October 8th in Atlanta, Georgia, with hundreds of attendees and thousands viewing the simulcast. 
  • When and Where is the Live 2 Lead event?
October 29th at 9 am (Registration @ 8:30 am) and will go until 4 pm with a 90 minute lunch break.
Miller Free Enterprise Center
9750 S. 300 W. 
Sandy, UT 84070
(801) 957-5294
  • What is the VIP Ticket Schedule?
VIP Dinner October 28th at 6 pm
  • What if the above dates do not work for my schedule?
Please keep an eye on our events page at Or you can learn more about what we do at
  • Can I bring a friend, colleague, or family member?
Yes, however due to limited space, we do require each individual to purchase a ticket. We firmly believe that one is too small a number to achieve significance. 

If you have friends, colleagues, or family members that would like to come, please have them register separately so they receive their own confirmation and so we can order meals accordingly. 

  • What should I wear?
The dress code is business casual for the event. Our meeting rooms are typically on the cool side, so plan accordingly and bring an additional sweater, wrap, or jacket if you get chilled easily.
  • Will food be served?
No, however we will break for an off-site lunch and have light snacks available during the event. If you purchase a VIP ticket, you will enjoy a catered gourmet dinner the night before along with our evening training as well as a private lunch with the Promise Institute Founders during the event. If you have special dietary needs, we will do our best to accommodate. 
© The Promise Institute LLC - All Rights Reserved.  2021+
 DisclaimerThe Promise Institute is a non-accredited institution which does not award academic credit, degrees, or diplomas for any of it’s programs or services.